.LA Dangles Stuffed Bear For Social Media Love

Los Angeles-based top level domain extension .LA, which has been marketing a top level domain which celebrates the association with Los Angeles, said it will be giving away stuffed bears at random to users who promote the domain on social media, like its Facebook page, or subscribe to its email newsletter. The bear--which might be of more interest to fans of UCLA than USC, or perhaps fans of the Dodgers--is part of an ongoing marketing effort by the domain. Those efforts are led by "Chief Evangelist" Page Howe. .LA said it is also looking for a name for its stuffed bear, which is adorned with a blue sweatshirt with the top level domain's logo.