24/7 Media Expands Video Formats

Online advertising provider Real Media Group, which is part of 24/7 Media, said today that it has launched three new video formats. The video group--which is run out of Los Angeles, and is made up of the former team of Panache--said it has added a new Social Slide Bar, Action Button, and Click-to-Long Play formats, all designed to help advertisers engage viewers with video advertising. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like; and the Click-to-Long Play format features links to longer, branded content. 24/7 Media acquired Los Angeles-based Panache in December of 2011. 24/7 Media is based in New York.