2pointb Takes On Uber, Lyft With On-Demand Ride App

San Diego-based 2pointb, a new startup aiming at the on-demand transportation market, said over the weekend that it has launched a new, mobile on-dnd ride and transportation app. The company said its first market will be Dallas, Texas, where it says it is looking to provide a "safer, more trustworthy" ride service for users. 2pointb is tapping existing, local, licensed transportation apps for its drivers, unlike Uber and Lyft. Like Uber, the company offers up luxury black cars and SUVs, along with taxis as part of its service. 2pointb faces some serious competition from Uber--which just raised $1.2 billion in a funding round--as well as Lyft, which just raised $530M.