3ality Digital Wins BSkyB

Burbank-based 3ality Digital, a developer of live-action 3D camera and related technology, said Thursday that it has inked a deal with UK entertainment and communications firm BSkyB. According to the two companies, they are collaborating on the launch of 3D TV services in the UK and Ireland. The companies said that BSkyB will broadcast a 3D TV service across Sky's existing High Definition infrastructure, and use 3ality's camera rigs and image processors to capture "much" of the programming it plans to broadcast. Financial terms of the win were not disclosed.