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Amazon.com's Acquisition Of Whole Foods Poses Challenge For Thrive Market

Los Angeles-based organic, membership-based food service Thrive Market has a big, new competitor in town--Amazon.com--which just announced a gigantic, $13.7 billion acquisition of Whole Foods on Friday. Thrive has been growing rapidly by providing online access to health food and products ala Whole Foods online, like Amazon.com, using a membership model. Thrive Market has been called a "kindler, gentler" Amazon for organic food, and has been called the next Whole Foods, only online.


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