Thursday, June 14, 2007

Cooking.com Gets Win With General Mills

Santa Monica-based online retailer Cooking.com, and consumer products firm General Mills said today that Cooking.com has been selected to build and manage online kitchenware stores for BettyCrocker.com and Pillsbury.com. Cooking.com, maintains a number of branded, kitchen and cooking-focused retail stores. Financial terms of the deal were not disclosed. According to the firms, two new General Mills sites will provide the opportunity to shop for cooking and kitchenware products and services.