Thursday, December 1, 2005

Disney Targets Adults With New Online Entertainment Site

North Hollywood-based Disney Online has launched a new online entertainment site targeted at adults, Disney's Game Cafe (www.disneysgamecafe.com). The division of Walt Disney Internet Group operates entertainment and educational sites targeted at kids and family; the new site features downloadable games tailored specifically for the adult market. The company said that it is targeted adults from 25-45, and initially features 20 titles from Disney and other publishers such as FreshGames, PlayFirst, and PopCap. Pricing is set at $9.95 to $19.95 per game.