Monday, June 28, 2004

Overture Launches Local Search Listings

Pasadena-based Overture Services (www.overture.com) announced today that it has launched a new local sponsored search service. Local Match provides targeted search results for local businesses, and will appear on Yahoo, MSN, ESPN.com, and other web sites. The new service allows advertisers to pinpoint a geographic area between 0.5 and 100 miles in which they want their search listings to be shown.