Wednesday, January 29, 2014

PaeDae Ties Into appMobi

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel's appMobi effort, which will allow Intel developers to integrate with its advertising platform. appMobi develops cross platform application development software for HTML5 and Javascript, and was acquired by Intel last year. PaeDae said the move will give it access to over 150,000 developers using appMobi's software. PaeDae said the move will significantly expand its reach. PaeDae is venture backed by 3G Capital, Grind Games, Silicon Valley Bank, and Ed Ojdana; the company said it is has so far raised $12M in funding.