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Savings.com Hit By Google Update

A lot of focus has been given on how much search algorithm changes at Google have impacted the fortunes, and traffic, of Los Angeles-based Demand Media. However, another Los Angeles technology firm Savings.com appears to have seen some major traffic changes on its site this week due to a recent update from Google, according to a report today. Searchmetrics, a provider of SEO tools and analysis, delivered a list of the sites most affected by updates to Google's new search algorithm, Google Panda 2.5, with Savings.com one of the top five sites seeing a huge loss in "SEO Visibility" due to the recent changes. Searchmetrics said that the firm's own measure of SEO visibility of sites shows that savings.com has had a 93 percent loss in SEO visibility between last week and this week due to the Google changes. Savings.com operates an online coupon and deals site.