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SharesPost Ties With Advanced Equities

Santa Monica-based SharesPost.com, which recently launched a marketplace for private company shares, said Wednesday that the firm has inked a deal with Advanced Equities. According to the firm, AEI brokers will be available to assist SharesPost members who need help marketing the shares in private companies; the deal also allows clients of AEI to have better control over resale of shares on SharesPost's bulletin board. The firms said they expect to offer approximately $150M worth of private placements from AEI at launch. SharesPost is the most visible startup so far out of BrightHouse, the business incubator founded by Greg Brogger and Scott Painter, who are also behind Zag Automotive. Brogger and Painter put together the Brighthouse incubator to help spin out companies.