Wednesday, May 4, 2005

The Apprentice Signs With Yahoo

Mark Burnett Products, producer of the popular show The Apprentice, and Yahoo said today that the two companies have signed a multi-season extension to their relationship for future versions of the show. Yahoo! will provide official sites for future versions of The Apprentice with Donald Trump, in addition to the new Martha Stewart-based versions of the show. Yahoo! has recently been making a push in entertainment and content acquisition with ties into entertainment properties and cross-marketing of entertainment content online. Yahoo! has a Southern California-based media group in Santa Monica that was established in January.