Tuesday, May 25, 2004

ValueClick Packages Keyword, Context Sensitive Search

Westlake Village-based ValueClick (www.valueclick.com) has launched a new advertising package designed to enable its customers to purchase both context-targeted ads and search keyword ads. The company's new ChannelSearch package provides a flat-rate cost-per-click structure to advertisers, and includes both standard graphical ads and text search keywords on ValueClick's Search123 search network. The company's new package is similar to competitor Google, which recently introduced graphical ads to the Google AdWords system.