Thursday, January 22, 2009
Access 360, Endemol Partner On Series
Los Angeles-based Access 360 and production company Endemol USA said Thursday that the two firms have partnered on a new series, which will run on Access 360's media network. Access 360, develops content for in-store, retail media displays for retailers such as f.y.e., said will run a new series called Waiting for a Ride, which will focus on friends looking for the "West Coast's best waves." The new series will run on Access 360's retail screens, and will be supported by sponsors. The two firms did not disclose sponsors, but said it was working with leading brands interested in its young adult audience. Endemol USA is the production firm behind "Deal or No Deal," "Fear Factor," and "Big Brother," among other titles.