Ace Metrix Expands Board

Los Angeles-based Ace Metrix, which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Drew is the CEO and President of SmartDrive Systems. He previously served as President and CEO of WebTrends, as well as serving at 800 Electronics, Hewlett-Packard, CentralPoint Software, Clientele Software, and NOW Software/Qualcomm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures.