Ace Metrix Gains $6.0M

Los Angeles-based Ace Metrix, which operates an online service which provides analytics for television ads, announced today that it has raised $6.0M in a Series B funding round. The round was led by Leapfrog Ventures, and also included prior investors Hummer Winblad Venture Partners and Palomar Ventures. Pete Sinclair of Leapfrog will join the firm's board along with the funding. The company said the new funding will go toward sales and marketing of its service. Ace Metrix provides panel-based analytics for television advertising, measuring effectiveness of advertising creative for companies. The new funding brings the company's total raised to $9M. More information »