Ace Metrix Gets $8M For TV Ad Analytics

Ace Metrix, a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El Segundo, and was founded in Los Angeles. The company said the new funding round will go towards accelerating growth, product development, and expansion into new markets. Ace Metrix is headed by Peter Daboll. The firm's technology is aimed at measuring the effectiveness of television advertising. More information »