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Ace Metrix Names Bunchball's Daboll As CEO

Los Angeles-based Ace Metrix, which operates an online service which helps television advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. Daboll was most recently CEO of Bunchball, a firm developing consumer incentive and reward systems for brands and websites. He also had served at Chief of Insights at Yahoo!, and also was President and CEO of ComScore Media Metrix. Daboll also has served at MarketTools,, MediaPlan, Information Resources Inc. and Nielsen. Ace Metrix is venture backed by Leapfrog Ventures, Hummer Winblad Venture Partners and Palomar Ventures.


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