Friday, March 18, 2016
Ace Metrix Weights In On Anti-Trump TV Ad Effectiveness
Los Angeles-based b>Ace Metrix, which provides measurement tools for video advertising, says that its analysis shows that heavy anti-Donald Trump TV ads are actually very effective at swaying Independent voters away from Donald Trump. The company--which typically applies its video ad analytics technology to figuring out which ads work best for commercial marketers--said the most effective video advertisement spot currently running is "TALK TALK TALK", an ad created by a Super PAC in favor of John Kasich. Ace Metrix said it specifically measured the effectiveness of 24 anti-Trump ads since January. Ace Metrix has a product, Ace Metrix POLITICS, which measures video ad effectiveness metrics and data for political campaigns, PACs and advocacy groups.
Get More SocalTech Data
Try our two week free trial to find new tech customers, find high tech startups and jobs, find venture funding, and more!Learn More