Wednesday, July 13, 2011
Active.com Brags About Social Media Growth
San Diego-based Active.com, the sports and fitness site owned by Active Network, is bragging today that it has reached more than one million social media fans. Those fans include both Facebook fans and Twitter followers, as well as other social sites. The firm said it saw a 297 percent increase in its social media fan base over the past year. The site attributed some of the gain to the integration of Badgeville into its site, and the gamification of its services; that integration awards "badges" to users who accomplish certain tasks and activities on the site.