Thursday, October 27, 2011
Active.com's Schwaggle Hits Google Offers
San Diego-based Active.com, the sports registration and activities site run by the Active Network, is one of the launch partners for an expansion of Google Offers, the daily deals service run by Google. According to Google today, it has partnered with Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia, Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi, to feature offers from those various daily deals provider alongside its own offers. Financial arrangements between Google and the others were not disclosed. Active.com said it will provide provide discounted promotions on high-end endurance sports and fitness gear, race registrations and golf tee times to Google Offers customers as part of the deal. Google Offers is the Internet giant's answer to Groupon and LivingSocial.