Wednesday, June 24, 2015
Activision, Bungie and Red Bull In Destiny Marketing Deal
Santa Monica-based Activision, along with Bungie and Red Bull, are in a major marketing partnership around the launch of the new expansion for Destiny, called The Taken King, the companies said this morning. According to the thre, Red Bull will be offering specially marked cans of the drink, offering up bonuses that can be redeemed within the game. The companies also have launched a website, www.redbullquest.com, which will feature videos, bonuses to the game, and more. The three said this is the first time, ever, that a third party brand has ever appeared on the Red Bull can.