Tuesday, October 19, 2010
Activision, Jeep Tie On Call Of Duty Black Ops Wrangler
Although creating films and cross licensing videogame titles is not new to the videogame industry, it looks as if Santa Monica-based Activision Publishing and automotive maker Jeep have taken the trend of taking videogames into other product areas to a new area today: a new, Call of Duty: Black Ops-themed Jeep Wrangler. Jeep and Activision said this morning that the two are in an exclusive partnership, where Jeep will create a 2011 Jeep Wrangler Call of Duty: Black Ops Edition. Jeep--which is a brand of Chrysler--said the special edition Jeep Wrangler will include "aggressive" 32-inch tires, a unique military style, and Call of Duty graphics. The new model is expected to arrive at dealerships in November.
Financial terms of the deal between the companies were not disclosed. The launch of the Call of Duty: Black Ops branded Jeep comes in conjunction with the launch of Call of Duty: Black Ops, which is scheduled to launch on November 9th. Jeep said the special, limited-edition Wrangler wil lbe available at $30,625 for the two-door model, and $33,500 for the four-door (Jeep Wranger Unlimited) model. In addition to the actual car, the two said that the deal includes "in-game integration" of the partnership, by using the Jeep within levels of the game.