Friday, March 23, 2007
Activision In Publishing Deal With Live Nation
Santa Monica-based Activision has signed a deal with Live Nation around Live Nation's Monster Jam monster truck tour, the company said Thursday. Activision Publishing has been granted exclusive worldwide rights to develop and distribute video games around the Monster Jam series and its monster trucks. Activision said that the first game under the agreement is expected to be available in stores this holiday season. Monster Jam is a leading monster truck tour which features live performances at stadiums and arenas.