Santa Monica-based Activision said Thursday that the firm has inked a deal to link its popular Guitar Hero franchise to a number of music instrument and equipment brands. Activision said that its Guitar Hero World Tour title will feature instruments and equipment brands AMPEG, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, Vox and Zildjian drumsticks. Financial impact of the deal was not disclosed.
Top NewsThursday, August 28, 2008
Activision Links Guitar Hero To Music Instrument Firms