Activision Links Guitar Hero To Music Instrument Firms

Santa Monica-based Activision said Thursday that the firm has inked a deal to link its popular Guitar Hero franchise to a number of music instrument and equipment brands. Activision said that its Guitar Hero World Tour title will feature instruments and equipment brands AMPEG, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, Vox and Zildjian drumsticks. Financial impact of the deal was not disclosed.