Activision Rolls Wii Branding Effort

Santa Monica-based video games publisher Activision said Wednesday that the firm has unveiled a new consumer initiative, to promote its Wii portfolio. According to the firm, the new effort -- which it is calling "Wee 1ST" -- will highlight games specifically developed for Nintendo's Wii platform. The branding will initially roll out with the titles Little League World Series 2008, Rapala Fishing Frenzy, and Dancing with the Stars: Get Your Dance On. Activision said the new branding effort will include national television and print advertising, staring this fall.