ACTV8 Launches Pro Football App

Los Angeles-based ACTV8, which develops mobile applications for the television market, said today that it has launched a new, mobile football app. The firm said its new "In The Huddle" app is designed to provide a second screen experience during nationally televised, pro football games on Sunday and Monday nights. The app allows fans to make real time game predictions, to win points and bragging rights. The new app runs on Apple iOS, with Android support expected in the middle of next month. ACTV8 develops a wide range of interactive apps which tie together the mobile experience with broadcast and cable television. The company is run by Brian Shuster.