Wednesday, December 7, 2022

Ad.net Buys IntentX

Los Angeles-based digital performance advertising firm Ad.net announced on Wednesday morning that it has acquired IntentX. Financial details of the acquisition were not announced. According to Ad.net, IntentX's publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. IntentX was founded in 2019 by Mom Chan and Vamsu Putrevu. Ad.net is backed by private equity investor Clarion Capital, and is led by CEO Jon Waterman.