Adconion Rolls Joost Into Smartclip

Adconion Media Group, the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider. Adconion said the move will help launch smartclip into the U.S. Joost had been spun out of Adconion into a new, independent firm in Santa Monica in January of 2011. It's unclear how the move affects Adconion's operations in Los Angeles, which had been in hiring overdrive last year.