Monday, February 24, 2014
Adform Sets Up Shop In LA
European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. Adform, which says it supplies technology to European media agencies, trading desks, advertisers and publishers, said the new office is part of an effort to offer U.S.-based clients access to its programmatic platform. Los Angeles and the surrounding region is both a major market for online advertising, as well as a source of technology for the online advertising market; local online ad companies include such companies as Rubicon Project, OpenX, Nativo, Airpush, BlueCava, LeadBolt, SHIFT, and many, many others.