Adigami Takes On Digital Marketing Analytics

Newport Beach-based Adigami, which develops digital media analytics tools, said today that it has launched a new product to help users do cross-channel marketing analytics. The firm said the cloud-based service helps users create reports which connect with a variety of search engines, ad servers, bid management systems, and social media networks. The new startup is headed by Cyrus Ghalambor. The firm said its solution provides affordable data integration tools for digital marketers via a universal API. Ghalambor has previously served at such companies as ZiNQO, Adify, and Flycast and was VP of Engineering at Webvisible, according to his LinkedIn profile.