Adly Adds Analytics

Beverly Hills-based Adly, the online Twitter advertising site headed by Arnie Gullov-Singh, said Friday that it has rolled out a new, analytics offering for celebrities and brands. The firm said its new Adly Analytics product provides celebrities with audience demographics, such as top fans and influencers, understanding of what other celebrities and brands fans are following, growth or decrease in followers, as well as geographic breakdown of fans. Pricing on the new analytics offering was not announced.