Adobe Buys UCLA Startup Auditude

Adobe Systems said today that it has acquired Auditude, a provider of video ad management and monetization technology. Auditude, although now based in Palo Alto, had originally been developed for a UCLA MBA business plan competition, by Nicholas Seet. Financial details of the acquisition were not disclosed. Seet founded Auditude for the KNAPP competition at UCLA, while he was at the UCLA Anderson School of Management at its fully employed MBA program.