Adooga Launches Contest Search Engine

Los Angeles-based ADOOGA said this week that it has launched a new, online search engine which catalogs interactive talent contests. The new company said it is focused on finding talent contests for photographers, filmmakers, musicians and writers and others. The new firm's founder is Perrin Chiles, who was previously a venture capitalist for both Silver Lake Partners and Elevation Partners. Chiles has also previously served at Wachovia Securities' Technology Investment Banking Group. Chiles' partner is Chris Sherril, who previously founded Zoe's Kitchen, a fast casual food chain based in Nashville. ADOOGA said it is looking to tap into the popularity of blue chip brands who are using the Internet to create creative campaigns through contents on sites such as YouTube, MySpace, and Brickfish.