Airbnb Launches Celebrity-Themed Promotion In LA

Online peer-to-peer room rental marketplace Airbnb is launching a big promotion in Los Angeles this weekend, with five "pop-up" houses which it is erecting in locations around the city, created by local celebrities. Airbnb said its "pop-up" houses--prefab houses being installed at the Hollywood Forever Cemetery, The Cook's Garden by HGEL in Venice, The Arts District, The Viper Room, and The Grove--will be bookable by users, and were designed by James Franco, Anjelica Huston, Moby, Molly Sims & Lake Bell and mother, and designer Robin Bell.

The bookings for the unique popups will be given away via a Facebook competition. The popups are part of a push by Airbnb into Los Angeles, which said that it wanted its introduction to LA to "be a love letter to a larger-than-life city". Airbnb also tied with the Broad Foundation for artwork, Sonos for its wireless music systems, local sustainable architect David Hertz, off-grid batteries from Ojai Energy Systems, and solar panels from Permacity Solar for the pop-ups. The pop-ups will be open from September 27 to October 1st.