Airpush Adds Device Awareness, Targeting To Mobile Ads

Los Angeles-based mobile ad network operator Airpush is adding mobile device targeting and detection to its ad network, in a partnership with ad technology provider Afilias, the two said this morning. According to the two, Airpush is using technology from Alias for device detection and targeting on its advertising network for Android and iOS apps. Financial terms of the deal were not disclosed. Airpush, led by Asher Delug, offers up an mobile ad network made up of over 150,000 apps on Android and iOS.