Amazon Content Effort Pays Off With Five Emmys, which has been investing in developing content out of its Los Angeles-based Amazon Studios arm, has scored five Emmy awards for its original content series, Transparent. Amazon--which opened up its Amazon Studios business out of Los Angeles back in 2010, said today that it would offer up a special sale on Amazon Prime membership on Friday, offering up the service for just $67.00. The awards came during the 67th Primetime Emmy Awards Sunday night. Access to Amazon's original content is restricted to those with Amazon Prime membership, which also offers up free shipping and other benefits.