Amazon Plans Bricks And Mortar Store In La Jolla is getting set to open its second, bricks and mortar store in La Jolla this summer, according to a sign posted at a location in the Westfield University Towne Center Mall in San Diego. The sign says that Amazon Books will open in this summer. Amazon told the San Diego Union Tribune that it is hiring store managers and associates for the location. The brocks and mortar store will be the second for, which opened up a physical bookstore in Seattle in November.