Amp'd Mobile Comes Out Fighting

Los Angeles-based mobile lifestyle firm Amp'd Mobile announced today that it has broadcast a nationwide event broadcasting an Ultimate Fighting Championship event last weekend. Amp'd Mobile is an official wireless sponsor of UFC. Amp'd said that the event was available to select trial users as it gears up for nationwide launch at the end of the year. The company also said that it would do live broadcasts from the Amp'd Mobile Supercross in Toronto in December and Anaheim, and a UFC event in February. Amp'd Mobile is developing a broadband wireless service focused on the youth, mobile lifestyle, tying together mobile phone service with music, video, community, and entertainment targeted at younger users. The firm has recently started an aggressive marketing campaign aimed at delaying cell phone purchases until its own launch at the end of the year.