San Diego-based Anametrix, the venture-backed developer of marketing analytics software, said today that it has named Pelin Thorogood as its new CEO. Thorogood was previously CMO at the company. Thorogood also joins the company's board. She succeeds co-founder and Chairman Blaise Barrelet, who the company said will remain as Chairman. Barrelet also has started a new, investment firm called Analytics Ventures, which the company said will help extend the Anametrix analytics platform to new markets. Anametrix is backed by TVC Capital, which made an investment in the company in October.