Anametrix Plugs Into Microsoft Excel

San Diego-based marketing analytics software developer Anametrix has rolled out a new plug-in, which ties its analytics data directly into Microsoft Excel, the firm said Thursday. According to Anametrix, the new software tool embeds its marketing analytics capabilities directly into the spreadsheet program, and allows for bi-directional data exchange between the platforms. Anametrix was founded by former team behind WebSideStory, and is backed by TVC Capital.