Wednesday, October 23, 2013
Anametrix Wins Digital Agency
San Diego-based Anametrix, which develops marketing analytics software, has signed up a digital marketing agency, R&R Partners. According to the companies, R&R Partners will use the Anametrix marketing analytics platform as part of its service to clients. R&R said its clients include the Las Vegas Visitors and Convention Authority and Western Digital. Financial details of the win were not announced. Anametrix, which is led by Pelin Thorogood, develops marketing analytics software, and was founded by the same team that developed WebSideStory.