Anametrix Wins San Diego Union-Tribune

San Diego-based Anametrix, a developer of web analytics technology, said this week that it has signed The San Diego Union-Tribune as a customer. Anametrix said that the paper is using its platform for both web analytics, and analyzing mobile, social media, video, e-mail and other efforts. Financial impact of the win was not disclosed. Anametrix says its platform, InstaVista, is targeted at publishing firms, including newspapers, magazines, and directories. Anametrix is headed by Blaise Barrelet, the former CEO and founder of WebSideStory.