Appmob Takes On Mobile Engagement

What's the best way to help mobile developers encourage engagement on their applications? The former team behind TweetPhoto--who sold their firm to Lockerz 18 months ago--is looking to solve that problem, through a new startup called APPMOB. The San Diego company just launched beta invitations for the company, which its co-founders billed the "pickaxes, shovels, and sluice boxes" for mobile developers. The company said it is hoping to launch in spring with a solution that helps developers engage, retain, and grow their user base. The firm has yet to detail their full suite of tools. APPMOB was founded by Sean Callahan and Rodney Rumford.