At The Pool, the Los Angeles-based social networking site focused on helping locals meet other locals, said Wednesday that it has launched a major, new site redesign, including adding the ability for local groups to create their own "pools". The site, which is headed by Alex Capecelatro, said the new updates include enhanced and optimized profile pages, the ability for groups to create their own, branded "pools", and stronger matching algorithms to connect users.
At The Pool's site revolves around helping people connect with other people, based on their interests, and their location. The firm does that through both the online service and a daily email which matches users to someone else with common interests--with the intent of having users meet in person. The startup launched its services in July of last year, with a focus on Los Angeles, but says it now has users all over the world.