Friday, November 20, 2009
Autobytel Extends Deal With Kelley Blue Book
Irvine-based Autobytel and Kelley Blue Book Co. said Thursday afternoon that the two have expanded an existing agreement, where Autobytel will get access to Kelley Blue Book's vehicle pricing information, specifications data, and editorial content for its web sites, and Kelley Blue Book will use Autobytel's lead distribution technology. Financial terms of the agreement was not disclosed. The firms said the expanded deal includes extended Blue Book values and content on top of an existing agreement, and use of Autobytel's technology in Kelley's online vehicle classifieds shopping service The Trusted Marketplace.