Autobytel Launches New Lead Program

Irvine-based Autobytel, which operates an online automotive marketing service, said Wednesday that it has launched a new service called Autobytel LeadCall. The new service, targeted at automotive dealers, helps dealers schedule appointments with prospects. According to Autobytel, the move will help its dealer customers by efficiently moving Internet customers into dealerships for appointments. The program includes live calls to customer prospects to sign those prospects up for actual appointments. Autobytel runs a series of consumer facing web sites, which provide information and connect consumers with dealers.