Autobytel Launches Web Chat Service

Irvine-based Autobytel announced this morning that it has launched a new, live web chat service aimed at auto dealers and manufacturers. The firm, which operates a number of websites connecting consumers with auto dealers, said its new service, Live Chat by ActivEngage, will allow car dealers and manufacturers to help engage with web visitors, act as an online sales force, and increase purchase request generation. The firm said the services are aimed at increasing the close ratio for auto dealers. Pricing on the new service was not announced.