Autobytel Relaunches Email Program

Irvine-based Autobytel, which provides an online marketing and lead generation service for automotive dealers, announced today that it has re-launched an email marketing program. The firm said that its Email Manager program is targeted at interact with car buyers in a "lengthening purchase cycle." Autobytel's Email Manager program sends emails to potential buyers of cars 5, 10, 15, 30, 45, 60, and 90 days after a customer submits a lead to the site, and lets dealers know when customer click on the email campaign. Pricing of the offering was not disclosed.