Autobytel, Wilson Automotive In Marketing Deal

Irvine-based Autobytel said today that it is in a deal with Wilson Automotive Group, an automotive dealer group, to provide online customer referral programs. Size of the deal was not disclosed. The firm said that Wilson Automotive is the nation's 13th largest dealer group, based on Automotive News. Wilson Automotive operates dealerships including Honda Santa Ana, Toyota of Orange, South Bay Toyota, and a number of other Southern California dealerships. Autobytel will provide customer referrals for both new and used vehicles to Wilson Automotive. Autobytel operates a number of online lead generation web sites for the automotive industry.